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Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections.

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The next part focuses on the. Have questions about this item, or would like to inquire about a custom or bulk order? If you have any questions about this product, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.

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The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube.

Twitter Facebook WWW Hyperlink Networks Flickr YouTube Wiki Networks Derek L. Hansen's research and teaching focuses on understanding and designing social technologies, tools, and games for the public good. He has also worked with the Social Media Research Foundation and Human Computer Interaction Lab HCIL to develop and evaluate NodeXL, a free network analysis and visualization tool that runs in Microsoft Excel and is designed to help community analysts make sense of the mass of data available via social media tools such as Twitter, Facebook, and email.

Shneiderman is the author and coauthor of many books, technical papers, and textbooks.

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Marc Smith is a sociologist specializing in the social organization of online communities and computer mediated interaction. He founded and managed the Community Technologies Group at Microsoft Research in Redmond, Washington and led the development of social media reporting and analysis tools for Telligent Systems.

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Analyzing Social Media Networks with NodeXL: Insights from a Connected World

Smith's research focuses on computer-mediated collective action: the ways group dynamics change when they take place in and through social cyberspaces. Smith's goal is to visualize these social cyberspaces, mapping and measuring their structure, dynamics and life cycles.


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At Microsoft, he developed the "Netscan" web application and data mining engine that allows researchers studying Usenet newsgroups and related repositories of threaded conversations to get reports on the rates of posting, posters, crossposting, thread length and frequency distributions of activity. Smith applied this work to the development of a generalized community analysis platform for Telligent, providing a web based system for groups of all sizes to discuss and publish their material to the web and analyze the emergent trends that result.

Analyzing Social Media Networks with NodeXL

Through applying network analysis, he examines political talk and information flow. His research involves computer-mediated social networks and their implications for political communication, international communication and the news. Log In New account.


  • Recent Developments in Computational Collective Intelligence;
  • ISBN 13: 9780123822291.
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